TA telecom's Expert Leadership Team

Under strong management, TA telecom is now recognized as one of the fastest growing technology companies in Europe, the Middle East and Africa (EMEA). The company succeeded in growing revenue by 560 percent over five years, ranking on Deloitte’s Technology Fast 500 EMEA and Fast 50 Africa – a prestigious ranking of fastest growing technology companies in both regions.

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Amr Shady

Founder and Executive Chairman

Amr Shady is Founder and Executive Chairman of TA Telecom. With over 17 years of executive experience in the telecom industry, Amr’s vision7earned the company he co-founded at the age of 23, the engagement of over 36 million users, an analytics-based spinoff in Silicon Valley, and several awards including the Red Herring Top 100 Europe award for 2015’s most promising private technology ventures. Since his selection as an Endeavor Entrepreneur, Amr has been actively involved in fostering the entrepreneurship ecosystem in the MEA region by advising and mentoring entrepreneurs. He has been serving as an Endeavor Egypt board member since 2012. He earned his Bachelor of Science degree in Electrical Engineering from Canada’s Dalhousie University, where he enrolled at the age of 16. He is currently pursuing a master’s degree in Business Analytics at New York University’s Leonard N. Stern School of Business.

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Sherif Radi

Chief Executive Officer

Sherif is CEO of TA Telecom, where he spearheads an innovation-based corporate vision that drives business growth, strategic partnerships and expansion across the Middle East, Africa and South Asia. He has over 13 years of experience in the telecom industry with expertise in the areas of operations management, customer success and organizational strategy. During his employment period at Orange, he gained extensive knowledge in team leadership and customer relations management. At TA Telecom, he plays a major role in the process of building the company's products and services, contributing to award-winning mobile content platforms such as Buzz among others that currently serve more than 36 million users. Steering the implementation of successful growth strategies and dynamic discovery systems to help reveal operational problems, Sherif contributes to driving revenues for the company, which is recognized as one of the fastest growing tech companies, ranking on both the Deloitte Technology Fast 500 and the Red Herring Global 100. He holds an executive certificate in management and leadership from the Massachusetts Institute of Technology, Sloan School of Management.

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Sameh Ibrahim

Finance Director

Sameh Ibrahim is Finance Director at TA Telecom. He is a chartered accountant with 12 years of experience in preparing financial reports, directing investment activities and implementing cash management strategies. He also worked as an audit manager at Arab Accountants (ARACC). Sameh received his bachelor's degree in Accounting from Cairo University.

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Laila Aboulenein

Customer Success Director

Laila Aboulenein is Customer Success Director at TA Telecom. With over 16 years of telecom experience under her belt, Laila possess a wide range of knowledge and expertise with a proven track record in mastering marketing/ customer experience strategy to propel product sales and accelerate growth. She graduated from the American University in Cairo with a Bachelor of Science degree in Mechanical Engineering in 1998, and earned her Master’s in Business Administration with a specialization in Marketing Management from the Maastricht School of Management in 2003.

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Nermeen Salem

HR Director

Nermeen Salem is HR Director at TA Telecom, where she enriches organization effectiveness through various HR interventions that heighten productivity and increase employee satisfaction. She is a CIPD Certified Talent Management and Career Planning Professional with postgraduate diplomas in HR and Total Quality Management from the American University in Cairo. With over 14 years of HR management experience under her belt, Nermeen possess a wide range of knowledge and expertise in building successful HR departments. She demonstrated excellence in diverse areas, including HR strategy, talent management and organization development. Nermeen has worked with the EuroServices-Group UK Consulting Firm, Chelsea Academy Egypt, Solving Efasso and Carina Bodywear. She is currently pursuing her MBA from Edinburgh Business School.


With International expertise, TA Telecom’s Board of Advisors steer the company’s dynamic leadership and catalyze its growth.

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TA Telecom is recognized as one of the fastest-growing companies in Europe, Middle East and Africa (EMEA), earning several prestigious awards.

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