TA telecom's Expert Leadership Team

Under strong management, TA telecom is now recognized as one of the fastest growing technology companies in Europe, the Middle East and Africa (EMEA). The company succeeded in growing revenue by 560 percent over five years, ranking on Deloitte’s Technology Fast 500 EMEA and Fast 50 Africa – a prestigious ranking of fastest growing technology companies in both regions.

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Amr Shady

Founder and Executive Chairman

Amr Shady is Founder and Executive Chairman of TA Telecom. With over 17 years of executive experience in the telecom industry, Amr’s vision7earned the company he co-founded at the age of 23, the engagement of over 36 million users, an analytics-based spinoff in Silicon Valley, and several awards including the Red Herring Top 100 Europe award for 2015’s most promising private technology ventures. Since his selection as an Endeavor Entrepreneur, Amr has been actively involved in fostering the entrepreneurship ecosystem in the MEA region by advising and mentoring entrepreneurs. He has been serving as an Endeavor Egypt board member since 2012. He earned his Bachelor of Science degree in Electrical Engineering from Canada’s Dalhousie University, where he enrolled at the age of 16. He is currently pursuing a master’s degree in Business Analytics at New York University’s Leonard N. Stern School of Business.

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Sherif Radi

Chief Operating Officer

Sherif is COO of TA Telecom, where he spearheads an innovation-based corporate vision that drives business growth, strategic partnerships and expansion across the Middle East, Africa and South Asia. He has over 13 years of experience in the telecom industry with expertise in the areas of operations management, customer success and organizational strategy. During his employment period at Orange, he gained extensive knowledge in team leadership and customer relations management. At TA Telecom, he plays a major role in the process of building the company's products and services, contributing to award-winning mobile content platforms such as Buzz among others that currently serve more than 36 million users. Steering the implementation of successful growth strategies and dynamic discovery systems to help reveal operational problems, Sherif contributes to driving revenues for the company, which is recognized as one of the fastest growing tech companies, ranking on both the Deloitte Technology Fast 500 and the Red Herring Global 100. He holds an executive certificate in management and leadership from the Massachusetts Institute of Technology, Sloan School of Management.

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Hatem Ramzy

Business Development Director

Hatem Ramzy is Business Development Director at TA Telecom. He has over 20 years of account management experience in diverse industries. He holds a Bachelor of Arts degree from Cairo University.

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Sameh Ibrahim

Finance Director

Sameh Ibrahim is Finance Director at TA Telecom. He is a chartered accountant with 12 years of experience in preparing financial reports, directing investment activities and implementing cash management strategies. He also worked as an audit manager at Arab Accountants (ARACC). Sameh received his bachelor's degree in Accounting from Cairo University.

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Omar Kamal

Chief Data Scientist

Omar Kamal is Chief Data Scientist at TA Telecom. He develops data products, builds data models and mines for insights that optimize business operations. In his 18+ years of experience in the telecom industry, Omar joined several multinationals, gaining wide experience in multiple fields including Telecommunications, Software Development and Information Technology. As a lecturer, trainer and consultant in operation management and data analytics, Omar trained more than 250 engineers, managers and students in Egypt. He is a Black-Belt Six Sigma professional, as well as a Certified Quality Manager (CQM) from the American Society of Quality. He holds a master's degree in Business Administration from City University of Seattle, Washington (US), and a Bachelor of Science degree in Electronic and Telecommunication Engineering from Cairo University.

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Shaimaa Mostafa

Director of Content Propositions

Shaimaa Mostafa is Director of Content Propositions at TA Telecom. A top-performing marketing and product executive with 18 years of telecom experience, Shaimaa excels at building products and services that enrich customers’ lives. She develops strategic marketing plans to drive revenue growth. She is exceptionally skilled at analyzing new technologies, market trends and consumer behaviour. She joined top telecom companies, including Orange Egypt where she worked for 16 years.

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Laila Aboulenein

Customer Success Director

Laila Aboulenein is Customer Success Director at TA Telecom. With over 16 years of telecom experience under her belt, Laila possess a wide range of knowledge and expertise with a proven track record in mastering marketing/ customer experience strategy to propel product sales and accelerate growth. She graduated from the American University in Cairo with a Bachelor of Science degree in Mechanical Engineering in 1998, and earned her Master’s in Business Administration with a specialization in Marketing Management from the Maastricht School of Management in 2003.

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Nermeen Salem

HR Director

Nermeen Salem is HR Director at TA Telecom, where she enriches organization effectiveness through various HR interventions that heighten productivity and increase employee satisfaction. She is a CIPD Certified Talent Management and Career Planning Professional with postgraduate diplomas in HR and Total Quality Management from the American University in Cairo. With over 14 years of HR management experience under her belt, Nermeen possess a wide range of knowledge and expertise in building successful HR departments. She demonstrated excellence in diverse areas, including HR strategy, talent management and organization development. Nermeen has worked with the EuroServices-Group UK Consulting Firm, Chelsea Academy Egypt, Solving Efasso and Carina Bodywear. She is currently pursuing her MBA from Edinburgh Business School.

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Sara El-Khalili

Chief Image Officer

Sara El-Khalili is Chief Image Officer at TA Telecom. She is an independent trainer and consultant in the field of Journalism and Mass Communication. She started her journalism career in the late nineties, where she covered political and business news for the Associated Press, Reuters and Cairo Times. She taught media writing and reporting courses for seven years as an Adjunct Faculty member at the American University in Cairo (AUC). She earned her bachelor’s and master’s degrees in Journalism and Mass Communication from AUC.


With International expertise, TA Telecom’s Board of Advisors steer the company’s dynamic leadership and catalyze its growth.

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TA Telecom is recognized as one of the fastest-growing companies in Europe, Middle East and Africa (EMEA), earning several prestigious awards.

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