The rise of mobile marketing
Mobile marketing has become an integral part of the business marketing mix across the Middle East and Africa. As end users spend greater amounts of time on a multitude of mobile devices, including feature phones, smartphones and tablets, companies with an effective mobile marketing strategy can quickly build brand awareness and drive sales.
Mobile marketing can provide customers with personalized, time and location based services that promote goods, services and brand messages.
We pioneered SMS marketing in the MEA region, and continue to develop mobile marketing campaigns as networks evolve from GSM and WAP to 3G and LTE and mobile devices become more powerful.
Our mobile marketing campaign services help companies raise brand awareness, drive footfall and event attendance, improve customer loyalty and increase revenue. We have achieved these goals with high profile international brands and retailers from a range of consumer brands including Mars, McDonalds, Nike, Pepsi and Virgin Megastores.
Delivering mobile marketing campaigns
We have a deep experience integrating a wide range of marketing automation software with mobile technology. Interactive SMS services, for instance, are an integral part of our mobile marketing campaign offerings. It allows brands to collect customer feedback and measure participation through the creation of interactive mobile services such as competitions, surveys and polls. Our other mobile marketing tactics and strengths include
- Handset and geographical targeting
- Integrated ad campaigns
- Location-based services (LBS)
- QR Codes
- SMS marketing
- SMS inserts in mobile operator advertising assets, such as
- Please Call Me
- User profiling
We are also comfortable working with mobile apps on all major mobile platforms, including
- Apple iOS
- Blackberry OS
- Nokia Asha
- Microsoft Windows
Infotainment value added services, ranging from daily jokes, to health tips, football goal alerts and money transfers are now a major revenue stream for mobile operators.
We provide businesses with tailored back-end solutions, perfectly designed to their business objectives, existing IT infrastructure and legacy systems.
Mobile App Development
Mobile application development allows organizations to meet the demands of their end-users, and ensure high levels of performance on all mobile devices and platforms.