Whether it’s an SMS alert about the delivery of humanitarian aid, breaking news or just a daily health tip, more users in the Middle East and Africa are resorting to mobile-delivered content. But how does Buzz! contribute to the region’s mobile content revolution?
Understanding MEA’s information need as well as the importance to do so in real-time and under budget, Buzz! Content Platform is designed for emerging markets. Our handset agnostic mobile content platform supports audio/video and text to ensure the delivery of diverse content that meets today’s users needs across all mobile devices and methods of payment (prepaid & postpaid).
The award-winning (Red Herring Europe 100, Mobile Merit Awards-Best SDP) subscription-based content platform also allows mobile operators to provide alert services to their subscribers. With 57 percent of African consumers preferring to receive pushed information rather than having to seek it, Buzz! pushes content that reaches millions of users.
Launched in 2006, Buzz! demonstrates eight years of product iterations, development and improvements. Buzz! has been deployed in MTN, Airtel, Etisalat operators, in addition to national operators across eight different countries in the MEA region.